Very proud to be featured on the Council of Smaller Enterprises (COSE) Small Business Convention blog today in regard to Strategic Marketing Planning. You can read more here! http://www.cose.org/About%20COSE/News%20and%20Media/Blog.aspx?cat=SMALL%20BUSINESS%20CONVENTION
In previous posts earlier this year, we talked about defining your competitive advantage and your unique niche in the marketplace. The next step in your marketing strategy is to put together a plan. And with the new year coming up, it is critical that you take a good look at your marketing objectives and put together a solid plan designed to reach your target market in the new year … which will be here before you know it!
Did you know that statistics show that 1 in 10 small businesses have a strategic plan? And of the other nine, six go out of business in the first year? Give yourself a chance to succeed by looking ahead and making a plan.
There are MILLIONS of marketing channels to choose from these days … from signage to search engine optimization, endless options are available to deliver your brand and message in the marketplace.
Most business people know that there is no such thing as selling without marketing. I am always shocked at companies going through hard times that choose to cut their marketing efforts of all things. But even more shocking are companies that don’t have a detailed plan for their marketing strategies in the first place. Many companies just hang a shingle and wait for the phone to ring. And in this day and age, that’s economic suicide. Or worse, the plan is hap-hazard.
All the time I see people buying advertising by being bullied, making donations to causes they aren’t connected to because they can’t say no, and jumping in on the latest fad because their buddy said they should. Wouldn’t it be better to have a strategic plan?
The first step toward crafting your plan is gathering all of the efforts that are being made, or have been made, to leverage your brand in the marketplace. Start making a list of all the marketing efforts your company engages in from web presence and advertising to chamber memberships and charitable involvements. We will discuss some of these channels in the next post, but for now, start keeping track of where your message is being presented in order to be able to evaluate where the holes are in your strategy.
If you need help setting forth that roadmap for the coming year, I’d be happy to help … that’s what I do! Call Rainmaker to set yourself on a pathway of success for 2013 ~ 330-603-0086. We are standing by to help “make it rain” for you in the new year.
As always, I am wishing you all the very best.
On this Saint Patrick’s Day, I celebrate my Irish Heritage and all that it means to me to be a Kelly.
My Great Grandma, Anna Golden Gill, grew up in Achill Island, Ireland.
She used to ride her bike a mile, to row a boat a mile and then walk a mile to school, and back, every day.
In Ireland then, the children recited their lessons (memorized them). She could recite them word for word til the day she died.
The most commonly recited was “The Town Pump”, but our favorite was “Little Children”.
“Little Children love each other. Are you always kind and true? Do you always do to others, as you’d have them do to you?
Are you gentle to each other? Are you careful day by day, not to give offense by actions, or by anything you say?
Father, mother, sister, brother, are made glad when you are kind. Home is happy, heaven smiles on you, if you have a gentle mind.”
She was sharp as a tack til the day she died and she lived to be 101 years old.
She was a chinese checkers MASTER, and she never apologized for beating the pants off any of her grandkids.
You couldn’t leave her house without having heard, “Have some Pepsi!” “Have some cake!” She was a most gracious host and her best recipe was her Irish Soda Bread.
She gave me a pink security blanket when I was born. I slept with my “fuzzy” folded neatly on my pillow every night until I was in college, and it is probably one of the reasons that to this day, “fuzzy” things are my favorite.
She had 12 brothers and sisters and outlived them all. And she was the mother of 6, grandmother of 28 and great grandmother of 49. I am proud to be one of those great grandchildren, and I honor her legacy today as I sport my Kelly green.
So, what does it mean to be Irish?
To me, it means you treat others as you want to be treated.
It means you appreciate your family, and you stick together through thick and thin.
It means you work hard.
It means that you know the meaning of love.
And that you fight for what you believe in, even against all odds.
It means you have a sense of humor.
It means you can relax and have fun.
But most of all, it means you have faith.
And reverence for the Lord and His blessings.
And here’s an old Gaelic blessing for you:
“May the road rise up to meet you.
May the wind be always at your back.
May the sun shine warm upon your face;
The rains fall soft upon your fields,
And until we meet again,
May God hold you in the palm of His hand.”
Happy Saint Patrick’s Day everyone!
Long live the Irish!!