“It’s just a fad.”

Really?

Did you know?

  • There are over 155 MILLION users on Facebook.
  • The United States has more users than any other country.
  • 56% of users update their status once a week.
  • The average user spends 55 minutes on Facebook DAILY, many of whom check their Facebook prior to even getting out of bed.

I would say these are some pretty staggering statistics that demonstrate that the platform isn’t going to “go away”. And in fact, I believe it is changing our culture permanently.

So if you are a business owner, marketing a product or service and avoiding this platform, I encourage you to think again.

Twenty years ago, every business needed to be in the phone book in order to be found, so that the potential client could contact you by phone to find out more about your product or service.

Ten years ago, every business needed to have a website in order to be found, so that the potential client could learn more about your company from the webpage and potentially contact you to find out more about your product or service. (Did you know that the “contact us” link is one of the most “clicked on” pages on any website?)

And today, every business should have a Facebook page in order to be found … AND interacted with.

When I explain to my clients the importance of this web presence, I try to help them understand that having a website is like hanging a sign – it’s a one way communication stating information. 

Having a Facebook page is like having a conversation. It is one of the very best ways to be in front of your audience 24/7, providing new fresh content, information and photos. AND you get to hear what your audience thinks, feels and believes about you and your product or service.

But the best part for you, the business owner, is the impact that it has had on viral marketing, allowing users to “share content” with their “friends”. These days, people use Facebook as a built in “phone a friend”. Need a carpet cleaner? Ask your “friends” who the best, cheapest and most reliable source is in the local community and an hour later you may have 16 comments  essentially reviewing all the carpet cleaners in the area ~ good, bad and indifferent.  And for a “real-time” society, you are remiss in thinking that they will take the time to search out this information themselves, survey your website and then decide. Not any more.

So for what it’s worth, I encourage you to take a gander at what all this “Facebook buzz” is about.

You don’t have to be an Olympic swimmer, but dip your toes in the water at least. And if you need some help, I specialize swimming lessons .. starting you off with water wings on  … and teaching you how to master this platform without it consuming their life. (Which is what most business owners are afraid of.)

Who knows? You just might like it.

For what it’s worth, that’s my two cents.  

*I got my statistics from digitalbuzzblog.com, Huffington Post and facebook.com in the above blog post.

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~ by Rainmaker Marketing and Sales on February 24, 2012.

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