Back to basics

In our last post, we talked about putting together a strategic marketing plan. Let’s talk about some of the very basic key components to any successful marketing plan for a new business or one in the process of rebranding: your company name, logo, tagline, phone number and business cards.

Do your company name, logo and tagline make it easy for a potential buyer to understand what you do and why you are the better choice over the competition? These three things are the most critical part of your brand strategy and everything else is built around it. Ask yourself three questions: Is your name, logo and tagline unique? Are they cohesive? And are they compelling?

The next thing to think about is how easy it is for your potential buyers to find you. If you are establishing a new phone number for your business, check and see if there is one available that will make it easy for your clients and potential clients to remember (i.e. 1-800-FLOWERS). Then, always carry your business cards and make sure that the web address, email address and phone number to reach you directly are included on your card.

While teeny tiny cards are cute and giant ones really make an impression, I always recommend that your card fit into a standard sized business card holder so that those who receive it don’t have to reinvent a way of storing it. Again, making it easy for them to access you when they decide it’s time to buy, or they have a referral for you, is so important.

We will talk about websites and email campaigns in the next post, but for now, whenever you are thinking about any marketing strategy ask yourself if you are making it easy for the consumer to find you, and most importantly, to buy from you. The easier you make it, the more likely they are to buy. Because after all, your business wouldn’t exist without your clients, so be sure that you are focused on making it “all about them,” not “all about you”.

For what it’s worth, that’s my two cents.

As always, I am wishing you all the very best.

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~ by Rainmaker Marketing and Sales on December 18, 2012.

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