Interaction is key

In our last post, we talked about key components to a user friendly website that showcases your company’s core competency. A good, solid website is critical for visibility and acts as an online billboard. However, these days, it is also important to have a social media presence, and here is why. Social Media affords companies two key opportunities that did not exist in the past: “viral marketing” and the ability to “interact” with their audience.

Viral marketing is essentially “creating buzz” … meaning ‘your audience shares your content with their audience and bigger things happen.’ We all know that the best and most inexpensive way of growing your business is through word of mouth. Social media affords companies the opportunity to garner testimonials and allow your “fan base” to PUSH your message forward to their connections, therefore broadening your network and creating more “buzz”.

Secondly, in contrast to the past where consumers could only “view” a website, and contact the company by email or phone, now it is important to incorporate social media in order for companies to *interact* with their existing and potential customers, and for them to interact with you. The point of social media is to engage your network. And depending on what you want to market, there are a lot of wonderful ways to do that. And it is an extremely affordable means of doing so, when executed effectively.

I always tell my clients to take on one form at a time, starting with the one that most effectively reaches their target market. I encourage them not to try to master every platform at once, so that they don’t become overwhelmed. As far as effective content, I always recommend informing others, no matter what you are selling and to recognize people’s accomplishments, birthdays and life milestones.

One of the greatest things about social media is that it puts a “face with a name”. Having been in sales most of my career, faces and names come pretty easily to me, but many people struggle, and it helps to have a way of connecting those two things.

We will talk about email newsletters in the next post, but for now, I encourage you to investigate a social media platform like Facebook or Linked In, to start, and consider adding one into the mix by the end of the year.

For what it’s worth, that’s my two cents.

As always, I am wishing you all the very best.

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~ by Rainmaker Marketing and Sales on January 2, 2013.

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